Edtech By Marketscale

What if subject matter changes faster than you can finish teaching the established knowledge? That is the current challenge for several fields of study, perhaps none more so than marketing. On today's podcast we were joined by Ryan Langan, Ph.D., Assistant Professor of Management at the University of San Francisco. Dr. Langan discussed the ways in which rapidly changing technology impacts the importance of maintaining a grasp of the fundamentals of marketing, the natural collaboration that should exist between traditional marketing and digital marketing, the challenges that the new digital landscape presents when attempting to create targeted marketing, and the importance of properly determining the actual customer for a given campaign. "Even as fast as digital marketing is evolving, if they understand, kind of, the boundary conditions, and the theories, and again the frameworks that guide some of these principles and practices, that allows them to make informed decisions even as the technology evolves