Talking Through My Hat

Asi Sharabi is Co-Founder and CEO of Wonderbly. Before this successful venture into the world of publishing, he spent time as a researcher and lecturer at the LSE, worked at startups, and was MD of Sidekick studios. Now, of course, at Wonderbly, he leads a team creating highly personalised print books for children, starting with their original book Lost My Name. Asi describes Wonderbly as "accidental publishers" and is very proud to have become part of the publishing industry - even though he and his team started as complete outsiders. They experiment constantly and have built a very broad organisation that does everything from content creation and technology to e-commerce and direct-to-consumer marketing. In this episode, he talks about some of the ways they reached 4 million book sales to 190 countries in just 5 years.