Sales Iq Podcast

This week we welcome the sensational Anna Liotta to the Sales IQ Podcast. Anna is an expert in generational dynamics of the business world and how an understanding of these dynamics can impact relationships with your customers and help with generational selling. This understanding comes from 20 years of research and consulting with clients ranging from Amazon to the NBA. Tune in and think about how you can implementing key takeaways into your conversations so you can sell more to the different generations you engage with. Where you can find Anna: https://annaliotta.com  https://twitter.com/annaliotta  https://www.linkedin.com/in/annaliotta/   Timestamps: [03:00] - Anna explains how she got into sales and how being 1 of 19 children (WOW) affected her career  [11:30] - Differences between the current and previous generations  [13:20] - Generations in the workplace [16:30] - Biggest blind spots across generations [21:40] - Behavioural styles of different generations [23:30] - Maximise your opportuniti