The Science Of Success

In this episode we discuss one of the most interesting results ever found in the psychological research of education, why pleasure maximization is a flawed model for human understanding, we go deep into a number of research examples, discuss the massive (and counterintuitive) difference between motivating top performers and bottom performers, and much more with Dr. Dan Ariely!     Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at  Duke University and is the founder of The Center for Advanced Hindsight and also the co-founder of BEworks. Dan's talks on TED have been watched over 7.8 million times. He is the author of Predictably Irrational and The Upside of Irrationality, both of which became New York Times best sellers, and he has a newly released book Payoff: The Hidden Logic That Shapes Our Motivations.  How being badly burned and spending 3 years in the hospital radically changed Dr. Dan Ariely's lifeHow good intentions can go terribly wrong in changing behaviorThe two fla