The Science Of Success

In this episode we discuss real life inception with a former bank robber turned neuroscientist. Is it possible to plant ideas in your head? Are your memories an accurate reflection of past reality? Can you change and mold your memories to be different? We open the door on human irrationality and explore why and how we make bad decisions, and what you can do to make small changes that will create a big impact in your life and much more with our guest Moran Cerf. How Moran went from an accomplished bank robber to a prominent neuroscientistMost times in life we tell our story backwards to make sense of the pastAre people rational actors who make decisions in their own best interest?Humans are not rational actors - they often make irrational choicesBehavioral economics opened the door to explaining human irrationality - but neuroscientists were necessary to truly explain WHY these mistakes were happeningIrrational behavior - why it works - and how we can change it Is losing a $10 movie ticket the same as losing $