Journey To $100 Million

In today’s episode, Erik gives the lowdown on the marketers meetup, Marketers Anonymous, that started in Norfolk in the fall of 2018. Right off the bat, it was a big success; there was standing room only at the very first meetup and people were literally sitting on the floor in the back. Of course, it was expected that it would simmer down over the holidays and pick up again after, which was exactly what happened. It was super exciting so Erik and Kevin decided to expand the meetup to a couple of different markets, the first being Newport News. It launched and...there was pretty poor attendance: about 10-12 people. So they decided to see what would happen in the second and third meetups if they pushed it harder than the first one. They amped up our social media posting, spent some ad dollars to really market it properly, and contacted every marketer they knew in Newport News and invited them. And the second one was...even worse: with only about 7 or 8 attendees. They did that for a couple of months hoping