Journey To $100 Million

Have you ever heard of the phrase “Valley of Death”? Erik was introduced to it in the Entrepreneurs' Organization (EO) that provides a lot of learning opportunities that he takes advantage of because they’re very relevant to running a business and can be applied immediately. One of them was about cash flow and how as you grow your company, your cash flow requirements change and grow. So the Valley of Death is from the book Scaling Up by Verne Harnish. It shows that as your business’s revenue increases over time, you’ll reach a certain point where the revenue will probably drop off as you go to the next big threshold. For example, your revenue will probably climb to about $1 million then likely plateau out and then as you continue to scale up towards $10 million, it won’t go laterally to that point, it’ll probably drop below $1 million before it gets there. It plateaus out again at $10 million as you continue to grow beyond that point. The valley of death is there because what got you to that point probabl