Journey To $100 Million

Whenever we get a new client Erik likes to do something a little bit different, and a little bit special. On episode 159 of Journey to $100 Million, listen in as Erik shares how a handwritten letter, and being different, can go a long way with clients. You may be asking, why a handwritten letter when you can just send an email? And the reason behind it is that a handwritten letter is different, and not expected. When was the last time you got a handwritten letter from anybody? Whenever we are onboarding a new client, Erik receives a task to send a handwritten letter to that client. A handwritten letter is a signal that we are taking the relationship very seriously. It is worth our time to sit down, and write a handwritten note. Because hopefully, this client sees this as an indication that they are of value to us. In the card, Erik shares his thanks for this client putting their trust in us, and that we look forward to working with them. Not only that, but he also included his business card and personal pho