Journey To $100 Million

Creating a Unique Personal Brand Name

Informações:

Synopsis

If you are an observant individual, you may have picked up on the fact that Erik is now referring to himself as Erik J. Olson. On episode 165 of Journey to $100 Million, listen in as Erik explains why it is important to differentiate yourself from others for the sake of personal branding. Erik’s name has actually deviated quite a bit over the years. Sometimes he would just say Erik, sometimes Erik Olson, and he has always signed his name as Erik J. Olson - but he rarely referred to himself that way. The reason he uses his first name, last name, and middle initial is because he needs to distinguish himself from the other Erik Olsons in the world. Ironically, just down the street from Erik, there is an owner of a construction company by the name of Erik Olson. Not even a week ago, someone asked if Erik ran that company. Erik realized that when it came to his name, there was brand confusion. Erik has been referring to himself this way on this podcast, as well as social media. Even though the spelling might not