Journey To $100 Million

As you may of heard in a previous episode, we have recently discontinued one of our services here at Array Digital. In episode 173 of Journey to $100 Million, listen in to Kevin as he shares with you the outcome of discontinuing this service. We had 30 clients that had previously used this, and from these 30 clients, the total revenue per month was $891 combined. Unfortunately, we had to reach out to each client and let them know that we were discontinuing this service. We let them know there were a few options for them, as well. They could either upgrade to a different service, or we could refer them to a company that could help them out. Some of these clients were upset and some were worried, however this led us to an opportunity where we could upsell and give them better services. As a result, we transitioned from having 30 clients using this service to 3 clients in this category. Not only that, but we went from $891 a month from 30 clients, to $5,200 a month from 3 clients. That is a 480% increase! Plus,