Journey To $100 Million

When we are talking to a new prospect, one of the things we actively try to do is put ourselves in their shoes. In episode 176 of The Journey to $100 Million Podcast, Erik talks about the strategy we use when trying to acquire new clients. When we are selling to these prospects, we want to understand exactly what their challenges are when it comes to running their business, while also focusing on getting this prospect leads. Here at Array Digital, we work with a lot of different businesses, and we’ve seen quite a bit. We actually act a lot like consultants for most of our clients when it comes to giving them business advice. A lot of times when we are talking to a brand new prospect, we have a pretty good idea what is going on within their business, and the problems they may face. But, the best thing to do is get them to explain to us exactly what is going on. We need to understand, from their perspective, what their problem is that we could possibly assist in solving. When Erik first started off on his own