Journey To $100 Million

Here at Array Digital, we have what’s called a KPI dashboard. KPI stands for key performance indicators, and this dashboard is a collection of those KPIs. In episode 180 of Journey to $100 Million, Erik shares with you all the benefits that come along with measuring and tracking your performance through KPIs. Every Wednesday morning we look at and review our company’s KPIs after spending Tuesday afternoon gathering the data. We have a spreadsheet that is shown for the whole company at once, and it has about a dozen KPIs on there. These KPIs vary from things like how much new revenue we’ve collected over the last week, how much we’ve lost, NPS (net promoter score), the number of times we have posted on social media, and a whole bunch of other stats. This started about a year and a half ago. Back then, we did not understand what KPIs were important, and what were not, but over time we continually refined our KPIs, and every quarter we updated our goals. We also have these KPIs color coded to where if we are