Journey To $100 Million

If you do not have a set advertising budget, what are you doing to acquire new clients? In episode 190 of Journey to $100 Million, listen in to Erik as he explains the importance of advertising when trying to grow your business. It has been shown that most legit businesses (businesses that have actual operations) need to advertise in order to get a steady stream of new clients coming in. If you “advertise” through word of mouth, you are not exactly marketing for your company unless you are putting a real significant effort behind gaining referrals. Gaining referrals is great, but the main goal of advertising is to gain new prospective clients and customers that are attracted to your company and offerings. There are a couple different ways to do that, but for us as digital marketers we like to use websites, SEO, social media, and online advertising such as Facebook or Google. In order to get a start, most companies will put an actual budget in place for advertising. When putting this in place, it is common