Write Hot Podcast

Key Word Marketing with Dave Chesson from Kindlepreneur

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Synopsis

Laura with Dave Chesson, author and founder of Kindlepreneur about using key words to market your book and even choose to write on a topic for which there is a market. There are generally two ways to make money as an author. One is to have a large platform and the other is to have a discoverable book for which there is a good market. Two ways you can help ensure success: write about something the customer is looking for and if the books out there are something you can beat. As John Lee Dumas said, “Its’ better to go a mile deep and an inch wide versus a mile wide and an inch deep.” Look into Amazon Best Seller Rank or ABSR. Do some research on what is out there in terms of books on a topic and what their sales rank is. There are about 4.7 million books out there right now. Then look at the books out there, are the covers good, are there poor ratings? Ask yourself if you could write a better book. If their ABSR is good and the quality of what is out there is poor, you have a good chance of selling well. You ca