Cuppa Commerce

This time I spoke with three commerce veterans who share their experience transforming how small- and medium-sized businesses offer an Amazon-like shipping/delivery experiences and compete with ecommerce giants:  Raphael Neff, owner of ChessHouse.com; Akhilesh Srivastava, founder and CEO of Fenix Commerce; and Vince Cavasin, head of marketing for Fenix. In this episode, we discuss: How Fenix “democratizes Amazon features for the masses” and helps mid-market retailers differentiate themselves with a better delivery and fulfillment experience Why delivery considerations/options should appear on product pages and not just in checkout, since delivery is a major purchase consideration ChessHouse.com has experienced a 37% improvement in conversion rate, much of which Raphael attributes to Fenix Overall, Fenix customers average: 14% improvement in end-to-end conversion (shopper on product page who submits an order) 38% improvement in cart abandonment rates 21% increase in shipping revenue Large decrease in pre-purc