Growth Show

#05 How to reach customers through Instagram

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Synopsis

Adi Arezzini is co-founder and CEO of Teami Blends, a bootstrapped lifestyle brand centered around using all-natural, plant-based ingredients to help customers live happier, healthier lives. Teami’s product line ranges from wellness blends to tea-infused skincare. From a young age, Adi was taught the benefits of holistic health and plant-based eating by her health conscious mother. At 19, Adi served as a combat trainer for the Israel Defense Force, and later, after returning home to Florida, qualified as a National Academy of Sports Medicine (NASM) certified personal trainer. After years of life in the army barracks, Adi realized her gut wasn’t functioning properly, due to a lack of access to quality nutrition. Despite trying different diets, supplements and more, nothing seemed to help with her lagging digestive system, inability to go to the bathroom and painful bloating. Soon Adi began experimenting with loose leaf tea blends as a natural remedy. These high quality teas Adi made uncovered the root of her