Sales Iq Podcast

“The purpose of selling is to build profitable relationships. Without relationships there are only transactions and every day is just as hard as the one before it. With stronger sales relationships every day will be easier, more profitable and more fun!” - Jim Cathcart Relationships are a vital part in all aspects of life, whether it’s interactions with your family or gaining the trust of a new or potential client. To build lasting relationships where both parties receive value, we need to ensure we understand their motivations, needs and what they are getting from the relationship throughout the sales process. Joining the podcast this week is award winning motivational speaker Jim Cathcart, having over 40 years of experience in professional speaking. Author of 19 books including ‘The Acorn Principle’ and ‘Relationship Selling’ Jim has a key understanding of the ways in which we can enhance our skills as sales professionals and work better with both our clients and team members. Some places you can find Ji