Coaching For Leaders

David Burkus: Friend of a Friend David Burkus is a best-selling author, a sought-after speaker, and an associate professor of leadership and innovation at Oral Roberts University. His TED talk has been viewed over 1.8 million times, he is a regular contributor to Harvard Business Review, and he’s now listed on Thinkers50. He’s just released his new book, Friend of a Friend*. Key Points Networking should not just be about meeting total strangers. Constantly providing value to your network doesn’t mean you have to be close friends with everyone. It’s impossible to maintain close ties with everyone in your network. Don’t just rely on close connections, because they’re likely in the same circles as you. Weak ties are more likely to provide valuable information. When networking, it’s fine to start with your close connections to warm up, but you can’t stop there. Don’t let your connections get too dormant — regularly engage with them. Follow people on social media to know what’s going on in their l