Spectrum

Just reading a story, watching it on video, or listening to it on a podcast or audio book may be too static and traditional for new experiential story consumers. With the maturation of virtual reality, artificial intelligence, holographics, and other forms of non-traditional storytelling, soon consumers will be able to control their own interpretation of a story and experience the story through senses beyond sight and sound, according to Beth Novak, associate professor in the School of Media Arts and Studies at Ohio University. People want to control what they feel and hear and sense while consuming a story, Novak says. Many no longer want to consume stories in a passive way. She notes that gaming and theme parks are two areas of experiential storytelling that already are implementing and advancing new technologies. With some new technologies the consumer will actually be able to put themselves into the story and direct the storyline depending on choices they make. These new ways of storytelling and consumpti