New Books In Public Policy

Kathleen Dolan, “When Does Gender Matter? Women Candidates and Gender Stereotypes in American Elections” (Oxford UP, 2014)

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Synopsis

Does sex play a determinative role in political contests? Recognising the dual political realities of voters holding gender stereotypes and female candidates achieving electoral success, Kathleen Dolan’s innovative book When Does Gender Matter? Women Candidates and Gender Stereotypes in American Elections (Oxford University Press, 2014) is crucial for understanding the gendered dynamics of America’s political climate. As part of the Presidential Gender Watch 2016 Syllabus, Professor Dolan’s two-wave survey methodology delves into the gendered psyche of elections by analysing the public attitudes and voter choice of over 3000 individuals. Finding that gender stereotypes in voter consciousness are present but not determinative, Dolan rewrites the conventional wisdom that stereotyped attitudes are detrimental to a woman’s electability. However, in forcing the reader to acknowledge the nexus between voter and candidate, Dolan’s data analysis extends to campaign strategy. Based on the 2010 races for Congress and