Flippening - For Cryptocurrency Investors (bitcoin, Ethereum, And Cryptoasset Investing)

My guest today is a guy named "Jon."  Jon wouldn’t tell me his last name or where he’s located.Jon isn't a mysterious figure I met on an underground Telegram pump-and-dump group or a darknet market operator.To the contrary, he's the COO of one of the largest cryptocurrency exchanges in the world: ShapeShift.io.Over time, ShapeShift is becoming somewhat of a crypto conglomerate. They recently purchased Hardware wallet maker KeepKey. They also run the pricing website CoinCap and the do-it-yourself index fund creation tool, Prism (currently in private beta).In this episode, I wanted to speak with the person in charge of end-to-end operations at ShapeShift. This conversation yields an inside look at one of the cryosphere's most influential companies.Topics include:The thesis that ties together ShapeShift's products, brands, and websites.How ShapeShift is similar to decentralized exchanges, and how it’s different.ShapeShift’s product for creating your own crypto hedge fund, called Prism.The mec