Entrepreneurs Gsd

In this episode, Mike talks with Will Robins of Mascaped.com about creating a brand bigger than the product with your copy and marketing messaging. Will discusses how they leveraged the popularity of the term “manscaping” by making humorous videos, doing collaborations, and being omnipresent with retargeting advertising for Manscaped.com to create a brand story that that provides “a perfect package for your perfect package.”