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Listen to this audiobook free with a 30-day trial. Go to http://hotaudiobook.com/free Title: How the World Sees You Subtitle: Discover Your Highest Value through the Science of Fascination Author: Sally Hogshead Narrator: Sally Hogshead, Erik Bergmann Format: Unabridged Length: 12 hrs and 20 mins Language: English Release date: 07-01-14 Publisher: HarperAudio Ratings: 4 of 5 out of 241 votes Genres: Business, Career Skills Publisher's Summary: In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands" - how individuals use different triggers to influence, persuade, and captivate others. You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture. Effective messages build a cause-and-effect cycle that creates action. Each time you communicate,