Spectrum

Social Media Dominates Presidential Races

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Synopsis

The Presidential campaigns of 2016 have been dominated by the use of social media to convey messages and to lambast opponents. Social media usage has not only increased but in this campaign, more and different audiences are being targeted. In 2012, social media primarily was aimed at Millennials. However, in 2016, social media, generated by candidates, is being directed to all supporters, opponents, and the media alike. Three noted experts on campaigns and social media gathered this week to talk with Spectrum about this phenomenon and the explosion of political social media in 2016. Dr. Jerry Miller, a professor the School of Communication Studies at Ohio University, is an expert in candidate image creation. Dr. Karen Riggs is a professor in Media Arts and Studies at Ohio University and is the director of the Social Media Certificate Program. Dr. Laeeq Kahn teaches in the Media Arts and Studies Department but also heads The Social Media Analytics Research Team (SMART) Lab as part of the Scripps College of