The Gist

Today on The Gist, guest host Vanessa Quirk steps in to share a classic 2022 interview with Nathan Allebach, the creative force behind Steak-umm's viral Twitter presence. Allebach breaks down the rise of brand personification, explaining how a forgotten frozen meat company's account transformed from a corporate afterthought into an online phenomenon known for engaging weird Twitter, unblocking trolls, and dispensing earnest advice on millennial angst. Finally, in the spiel, Mike Pesca shares a story of civic engagement from a New York City zoning meeting, illustrating how he attempted to ease neighborhood tension around the "City of Yes" housing initiative using the healing power of progressive rock. Stop online threats before they become real-world attacks. Visit ironwall.com/GIST and request a free Risk Assessment to see exactly how exposed your executives are. Produced by Corey Wara Video and Social Media by Geoff Craig Do you have questions or comments, or just want to say hello? Email us at ⁠⁠⁠⁠thegist@m