Entrepreneurschool

Pete Williams Entrepreneur, Author, and Marketer from Melbourne, Australia. “Tactics are easy; it’s the strategy and leverage of your marketing that generates profits” Pete delved into his journey on becoming a successful entrepreneur including understanding the differences between Core vs Mechanics. He has written four books on entrepreneurship, internet marketing and publicity: How to Turn Your Million-Dollar Idea Into a Reality, Media Strategies for Internet Marketers, The Ultimate Press Release Swipe File and Unleashing the Power of Publicity. His latest marketing book, It's Not About the Product, was slated to be released in the middle of 2012. http://Preneurmarketing.com/