Analyse Asia With Bernard Leong

Fresh out of the studio, Geoffrey Cain, author of Steve Jobs in Exile and Samsung Rising, returns to the Analyse Podcast to argue that the twelve years between Jobs's 1985 ouster and his 1997 return to Apple were not a footnote but the forge. Drawing on private archives at Carnegie Mellon and Stanford, unbroadcast footage from inside NeXT, and interviews with the people who lived it, Cain reframes the wilderness decade as the cause, not the gap, in Jobs's transformation. We trace the NeXT collapse and the failed IBM licensing deal, the parallel crucible of Pixar where Catmull and Lasseter barred Jobs from creative meetings, and the deep Japanese and Zen influences — Akio Morita, Sony, the beginner's mind — that Isaacson and Schlender underplayed. We close on Apple at fifty, John Ternus's ascent, and what Jobs would have done with AI. "The successes that we see in the world for every iPhone there is, for every SpaceX rocket there are perhaps dozens or maybe even hundreds of failures behind that we don't see. A