Stuff You Missed In History Class

Émile Coué and Autosuggestion

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Synopsis

Émile Coué genuinely seems to have wanted to help people by teaching them how to plant helpful directives in their subconscious minds. Whether he was effective is something that's still debated.  Research: Baldwin, J. Mark, et al. “A Disclaimer.” Science, vol. 12, no. 309, 1900, pp. 850–850. JSTOR, http://www.jstor.org/stable/1629542 Baudouin, Charles. “Émile Coué and His Life’s Work.” American Library Service. New York. 1923. https://digirepo.nlm.nih.gov/ext/dw/55330740R/PDF/55330740R.pdf Baudouin, Charles. “Suggestion and Autosuggestion.” New York. Dodd, Mead and Company, 1921. https://dn720207.ca.archive.org/0/items/suggestionauto00bauduoft/suggestionauto00bauduoft.pdf Britannica Editors. "Émile Coué". Encyclopedia Britannica, 22 Feb. 2026, https://www.britannica.com/biography/Emile-Coué “Coue, After Goodby Lecture, Flees City.” Boston Globe. January 31, 1923. https://www.newspa