Think Business With Jon Dwoskin

Jon and Jeff talk with LinkedIn expert Brenda Meller, who shares how she turned a personal career pivot into a thriving business helping others maximize their presence on the platform. She breaks down practical strategies for cutting through the noise on LinkedIn, creating engaging content, and connecting meaningfully with your ideal audience—all without needing to spend hours a day online. Key Takeaways: Engagement matters: Write posts like you're speaking to one person and respond to every comment to keep conversations going. Profile strategy is key: Your LinkedIn profile should focus on how you help others, not your life story. Consistency beats frequency: Even one post a week can be effective if it's relevant and targeted. Video and connection tactics: Use vertical video to boost visibility, and send personalized invites and voice messages to strengthen new connections.   Brenda Meller is a self-proclaimed "ambassador" of LinkedIn, national speaker, and the Chief Engagement Officer at Meller Marketing