Profitable Farmer

There comes a moment in every farm business where the question isn’t how much more can we do, it’s what do we actually want to build?    For Simon and Naomi Goode, that moment came after years of doing everything: cropping, hay, livestock, all while raising four kids and managing 3,200 hectares in Victoria’s eastern Wimmera. They weren’t in crisis. In fact, from the outside, they were flying. But inside, they were carrying too much. Too many moving parts. Too many long days. Not enough space to step back, lead strategically, or live the life they were working so hard to create.    In this episode, their FOA Accountability Coach, Rick Morris sits down with Simon and Naomi to explore what it really looks like to evolve a fifth-generation family farm into a professionally run business without losing the heart of it.    From completing full succession to stepping into defined leadership roles, they share what it took to:  exit a legacy enterprise that no longer served them;  restructure the business and move N