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Synopsis

In this episode of The Kelly Roach Show, Kelly pulls back the curtain on the eight biggest unexpected shifts that reshaped her companies this year (many of which came from frustration, pressure, or deep uncertainty).  From radically overhauling live events and flipping the entire portfolio business model, to narrowing the company's niche, shifting ad strategy, ending beloved programs, launching Substack, and rebuilding around daily sales — this episode is a masterclass in strategic adaptability. Kelly explains what changed and why, and how you can apply these same lessons inside your own business as you plan for 2026. If you're rethinking your offers, questioning your model, or feeling called to simplify and scale differently, this episode will help you see your challenges as leverage, not liabilities. TIMESTAMPS: 01:46 – 06:10: Completely revamping our event strategy with a sponsor-led model 06:11 – 09:05: Ending long-running programs, narrowing authority and deepening market ownership 09:06 – 11:20: Writing