New Books In Communications

Jasbeer Mamalipurath’s TEDified Islam: Postsecular Storytelling in New Media (Palgrave Macmillan, 2024) is the first of its kind in-depth examination of the TedTalk phenomenon and in particular how Islam and Muslim experiences are represented in these talks. Mamalipurath argues that TED Talks on Islam are part of a larger postsecular (the secular's renewed interest in faith) discourse. The book examines the perspectives of Muslim and non-Muslim TED viewers about TED's storytelling strategies. Finally, the book studies aspects of the authority that both Muslim and non-Muslim TED speakers represent and embody as ‘spokespersons of Islam.’ By doing so, this book offers an empirical and context-oriented understanding of postsecular storytelling by problematizing secular translations of Islam that are part of this TED talk universe. Themes the book explores include the nature of storytelling in a postsecular media environment, insider and outsider dynamics in how Islam is constructed and represented in digital med