Sk8 O'Clock | Skateboarding News, Product Reviews & Interviews

Zachary Sanford Skateboarding Professor Talks Olympics, Street League, and Authentic Marketing in Skateboarding

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Synopsis

In this episode of the Sk8 O’Clock skateboarding podcast, I get to chat with University Professor, Zachary Sanford about how he received the opportunity to teach a class titled “The Business of Action Sports” teaching tons of topics about the world of Skateboarding and more in a University setting.    Zachary Sanford is an adjunct professor at the University of Dayton in Ohio where he teaches the business of soccer, and has recently started teaching a new course, the business of action sports. Professor Sanford started skateboarding in 1988 at the age of four and currently skates in and around Dayton regularly.    More importantly we get to dive into some juicy topics including:   Street League: Judging the subjective Skateboarding and the olympics Sports economics and street league Skateboarding is not a Crime: Issues of criminality, property damage and liability in action sports Boil the Ocean: The proliferation of skateparks authenticity in action sports marketing