Electric Shadow

Apple has been using cinematic techniques in their events and ads since 1984. Horace Dediu, Jason Snell, and John Gruber discuss the story Apple has told on screens for 30 years: one of engineering thriving on dynamic creativity.PanelistsHorace Dediu runs Asymco and hosts The Critical Path.Jason Snell bleeds Six Colors, captains The Incomparable, and just started Upgrade and moved Clockwise to RelayFM.John Gruber is the Daring Fireball, hosts The Talk Show, and is 1/3 of Vesper, a great note-taking app.SponsorsSymbolicons: 40% off any icon bundle with ESN1Harry's: $5 off with ELECTRICBackblaze: unlimited, unthrottled backup for $5/monthIconic: $25 off Iconic Classic or Classic Plus(Fair Use) Audio Clips - Video Library1984, directed by Ridley ScottApple Watch - RevealMac Pro - Cinema AdNew Coke (two ads in one), directed by Ridley ScottiMac - (She Comes in) ColorsiMac - Jeff Goldblum: EmailOrtega TacosGold iPhone 5s - Metal MasteredJ