Just Get Started Podcast

Episode 471 features Alyona Mysko, Founder & CEO of Fuel Finance.Chapters:00:00 — Introduction01:23 — How Alyona Met Alina Vandenberghe (Eastern Europe Bond)03:59 — From Math Geek to Finance: Teachers, Simpsons, Degrees07:02 — Big Four to Fractional CFO ➜ Founding Fuel Finance08:44 — Opportunity Cost & Learning to Say No12:28 — Biggest Risks—Startup, Product, Move to the U.S.16:48 — What Founders Miss at the Start: Talk Money on Day One23:42 — Profit 101: Your First Financial Plan & Realistic Forecasting40:06 — Product-Market Fit Signals & Narrowing Your ICP44:25 — Action Challenge: Set Your “Life Number” + Monthly P&L HourFind Alyona Online:Website: ⁠https://fuelfinance.me/⁠Linkedin: ⁠https://www.linkedin.com/in/alyona-mysko/⁠X: ⁠https://x.com/alonamysko⁠Instagram: ⁠https://www.instagram.com/alyona_mysko/⁠About Alyona:Alyona Mysko is the CEO and Co-Founder of Fuelfinance, an AI-powered financial planning and analysis platform built for SMBs. Before starting Fuel, she spent 10+ years as a