The Dental Practice Heroes Podcast With Dr. Paul Etchison

Ever notice how those last two painful reps at the gym are what actually build muscle? Dental practice ownership works exactly the same way. Growth happens precisely when you're tired, stressed, and want to quit—but push through anyway.Dr. Paul Edgerson shares a deeply personal journey from being a 99-pound freshman football player who could barely bench the bar to building successful dental practices. The transformation didn't come from working harder, but from working smarter and pushing through discomfort. When he hired a trainer who taught him that growth only happens during those painful final reps, everything changed. This same principle applies perfectly to practice ownership.Through vulnerable storytelling, Dr. Edgerson reveals how he faced the uncomfortable task of confronting an associate dentist about questionable clinical work, despite good production numbers and positive patient relationships. This courage to have difficult conversations, drop insurances with outdated reimbursement rate