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In this episode, we have Adam Goodcoff, a fourth‑year medical student who transformed his early struggles with imposter syndrome into a thriving online brand called The Med Life. Focusing on a blend of study tips, travel hacks, and lifestyle content that showcases how medical professionals can enjoy life beyond the hospital or classroom. Adam’s growth strategy hinged on two core ideas: relentless work ethic (“hustle, grind, stay humble”) and personal connection with his audience. Looking ahead, he plans to broaden The Med Life’s reach to include other health‑care fields such as nursing, dentistry, and physical therapy, collaborating with experts to create tailored content. Website: www.seethemedlife.com Instagram: seethemedlife YouTube: UCN6oXnDhu4nfACa8J-MN-Zw Previous Episode: iam369-medical-student-develops-content-to-showcase-lives-of-medical-providers   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook