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1164. Timeless Sales Principles That Will Grow Your Business in Any Economy

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Synopsis

In this episode of The Kelly Roach Show, Kelly unpacks the timeless principles of selling that have fueled millions of dollars in sales - principles that never expire and can be applied in your business right now. You’ll learn: How to shift from chasing leads to cultivating relationships with best buyers The critical role of retention, renewals, reactivations, and referrals in sustainable growth How to grow market share with current clients instead of constantly relying on new acquisition These strategies don’t depend on algorithms, ad spend, or complicated funnels. They’re principles you can apply today to create consistent, scalable results. Timestamps 01:03 — The #1 lesson Kelly learned about sales from corporate 07:56 — The Dream 1000: organizing your future customer base 09:47 — Best buyers only respond when they’re ready to buy 15:53 — Reactivating past customers 18:55 — Why churn stops most businesses from growing 19:55 — Growing customer market share vs. chasing new clients 21:39 — The trust-