Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

In this special crossover episode, Ralph Burns takes the hot seat outside of Perpetual Traffic — guesting on the Cashflow Kings podcast with hosts Scott Brandley and DJ Sprague. Together they break down why your NCAC (New Customer Acquisition Cost) is the single most overlooked but mission-critical number in your business. Ralph explains how top e-commerce CEOs and growth marketers win by outspending the competition profitably, why so many 8-figure brands still get this wrong, and how you can finally tie NCAC to real revenue growth. If you want to scale smarter and protect your margins, don’t miss this behind-the-scenes look at Ralph’s playbook for dominating your market.Chapters:00:00:00 - Welcome to Perpetual Traffic: Let’s Dive In00:00:16 - Meet Cashflow Kings: The Conversation Begins00:00:56 - Why Customer Acquisition Cost Will Make or Break You00:03:59 - Who’s Here: Ralph Burns Joins the Kings00:04:58 - NCAC Explained: The Secret Metric for Growth00:08:55 - How to Find Your NCAC Without Guessing00:30:06