Editor and Publisher Reports
287 Innovating hyperlocal: how Current Publishing redefines suburban news
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:19:52
- More information
Informações:
Synopsis
When a suburban newspaper starts thinking like a startup, big things happen. At Current Publishing in suburban Indianapolis, innovation isn’t just a buzzword—it’s fueling real growth, younger audiences, and serious digital revenue. From influencer-driven reels to a text-based edition with 65% engagement, President Ben Weir is proving hyperlocal doesn’t mean old-school. Here’s how one free weekly is rewriting the playbook for local news success. Access more at this episode’s landing page, at: https://www.editorandpublisher.com/stories/innovating-hyperlocal-how-current-publishing-redefines-suburban-news,256246