Novel Marketing

You work hard to create content for your audience. But how do you get more mileage and reach out of each piece you create?One way is to adapt your content for another platform. I recently started adapting my podcast into a YouTube channel.But how do you do that?I learned the hard way how not to do it.To gain traction on YouTube, you have to respect YouTube as a platform. You can't just shovel your podcast audio onto it and expect good results.I had an interesting conversation about this on the School of Podcasting hosted by Dave Jackson. Dave has been podcasting for 25 years, and we discussed the differences between YouTube and podcasting and how to successfully adapt a podcast to YouTube.If you've ever wanted to get more mileage out of your content, this week's episode is for you.You'll learn:How YouTube viewers behave differently from podcast listeners, and what that means for your contentWhen is a good time to launch your YouTube channelThe secret ingredients that make titles and thumbn