Top Secrets Of Promotional Products Sales

It’s no fun when clients shop your ideas. If you ever came up with a brilliant idea for a promotion, only to have a prospect think it over, say they’d get back to you, but then ghost you and buy it from someone cheaper, you know the pain of being the unpaid consultant in the room. Being the brains behind a competitor’s sale is not ideal. You’re the one who did the work, thought it through, created the ideas, sourced the products, and made the recommendations only to have someone else place the order and cash the check. What’s up with that? Why are some ideas purchased immediately, while others are stolen, ghosted, shopped around, or just ignored completely? That’s what we’ll explore in today’s episode. If your best ideas keep ending up on someone else’s commission report, you may think you have a pricing problem. But it’s more likely you have a positioning problem. And it starts with the way you build out the experience of doing business with you. You're Not Just Selling Products—You're Selling a Proce