Inspired Insider With Dr. Jeremy Weisz | Ecommerce Interviews | Entrepreneurship | Inspirational Stories | Business Lessons

Jake Karls is Co-founder and Chief Rainmaker of Mid-Day Squares, a Montreal-based functional chocolate company known for its bold transparency and viral storytelling. After early ventures in fitness and fashion, he found his niche in brand building and community engagement. Since launching Mid-Day Squares with his sister and brother-in-law, Jake has helped scale the company to produce over 90,000 bars daily and achieve multimillion-dollar revenues. Recognized on Forbes' 30 Under 30 list, he champions authenticity and emotional connection as the keys to modern entrepreneurship. In this episode… Launching a new food product is already a challenge, but doing so in a saturated market like snacks, with refrigerated items that require special handling, makes it even more difficult. Entrepreneurs often encounter skepticism, limited shelf space, and high operational costs, particularly when trying to differentiate themselves with bold branding and unconventional strategies. So, how can you grow a disruptive food bran