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Fred Meyers is the Founder and President of Queensboro, a custom logo apparel business he started in 1982 while a student at Columbia University. Inspired by the popularity of Lacoste shirts and a desire to offer high-quality polos with personalized logos, he began his venture from his college dorm room. Over the past four decades, Fred has grown Queensboro into a multi-million-dollar enterprise, serving small businesses and major clients like Costco and Pepsi. Today, the company operates out of Wilmington, North Carolina, and Dallas, Texas, continuing its mission to help people share who they are with the world through custom apparel. ​ In this episode… Growing a small business can feel overwhelming, especially when building trust with customers, standing out with a strong brand, and managing complex logistics as you scale. How do you offer irresistible products, build lasting relationships, and maintain operational control without getting buried under inefficiencies? Fred Meyers, an expert in direct marketi