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Mark Rickmeier is the CEO of TXI Digital, a Chicago-based digital product innovation firm specializing in UX research, design, and software development. With over two decades of experience, he has led the creation of more than 100 digital products for clients ranging from Fortune 100 companies to mission-driven nonprofits. Beyond his role at TXI, Mark is the Founder of initiatives like Walkshop, a leadership development retreat, and the Sticky Note Game, a facilitation technique enhancing team collaboration. He is also an active member of the Forbes Business Council and the Fast Company Executive Board, contributing thought leadership on innovation, company culture, and inclusive design. In this episode… Creating a digital product is more complex than building a mobile app or launching a new platform. Many companies waste time, money, and resources by rushing into solutions without fully understanding the problems they are trying to solve. So, how can organizations shift their mindset to ensure they are innov