Profitable Farmer

Succession isn’t just a plan on paper — it’s a living, breathing conversation about legacy, leadership, and what we’re really passing on. And when it’s done well, it can strengthen not just the business, but the family behind it.  This episode is a testament to that. Rob and Ainsley McArthur aren’t just managing a successful beef operation in central Queensland — they’re guiding a generational transition with intention, structure, and a whole lot of heart. Alongside their six children, they’ve created a culture of contribution, where ownership and responsibility are shared from the ground up. In this conversation, I am joined by the McArthur’s and their Platinum Mastermind coach Sam Pincott. Together we dive into the nuts and bolts of a family business that’s thriving because it’s been built on purpose and participation. Here’s what we explore:  How Rob and Ainsley stepped into leadership early and chose to rewrite the script on what succession could look like  Why they treat their kids as stakeholders