Omni Talk

Primark’s “Love It For Longer” Repair Classes: Real Sustainability Effort or Retail Gimmick?

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Synopsis

Primark introduced its first U.S. in-store repair workshops to promote sustainability and customer engagement, offering free sewing kits and mending tutorials. While the effort aligns with a broader push for circular fashion, Chris and Anne weigh its true value for low-cost fast fashion shoppers and whether it can scale meaningfully in the U.S. market in this clip from the Omni Talk Retail Fast Five Podcast, brought to you by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand.