The Hkt Podcast

Ben Smith is the co-founder of HipLok. Ben joins Olly & Davi in studio for a deep-dive into his journey from working at Troy Lee Designs in California to launching one of the most innovative bike security brands in the world. During the episode Ben opens up about how the idea for HipLok was born, the early struggles of building a brand from scratch, the reality of product development and manufacturing, and how global trade issues like tariffs and certification standards are affecting the industry. Ben also shares what it was like designing gear during the golden era of MTB at TLD, why bike theft is on the rise, and how HipLok’s anti-angle grinder tech is pushing the boundaries of what's possible and much more... Use code THERIDECOMPANION20 at hiplok.com/the-ride-companion for 20% off! BIG thanks to this episode's sponsors: - Get 30 days of free cover on us when you sign-up to Laka with code RIDECOMPANION30 at https://my.laka.co/the-ride-companion. T&Cs Apply.  - Melon’s Kingpin, Alleycat and All