Omni Talk

Pinterest vs. Google: The Visual Search Revolution This episode, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand, explores how Pinterest is disrupting traditional search engines and transforming product discovery through visual search. Our retail experts analyze surprising data and debate what it means for brands' marketing strategies. Key Moments: 0:03 - Breaking news: Adobe research reveals Pinterest emerging as a search engine competitor 0:14 - Surprising statistic: 39% of US consumers have used Pinterest as a search engine 0:23 - Gen Z leading the trend at 47%, with decreasing adoption across older generations 0:36 - Eye-opening claim: 36% of respondents start searches on Pinterest instead of Google 0:48 - Perception advantage: 60% say Pinterest results feel more tailored than Google results 1:10 - Anne Mezzenga discusses how this trend connects to Meta's recent search announcements with ChatGPT 1:34 - Critical insight: Image-based search is drivin