The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Your B2B Buyers Want a B2C Experience—Here’s Why | Josh Koplin - 1896

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Synopsis

I’m a strong believer that you should sell to B2B buyers the same way you sell to B2C prospects. If you don’t believe this, you should listen to this conversation with B2C expert, Josh Koplin. He’s here to share why B2B prospects want the same experience as B2C customers and how you can give it to them.Meet Josh KoplinAs Co-founder and CRO of EDEN, a home services SaaS startup, Joshua Koplin spearheads the company's mission to equip contractors with innovative technology, fostering business growth and exceptional customer experiences. His extensive experience in finance, innovation, and business development includes leading the IPO for Japan’s largest renewable energy developer, RENOVA Inc., and previous roles in investment banking and M&A at J.P. Morgan.Adopting a B2C Experience into the B2B WorldThe B2B prospects in the fancy offices are also the same ones doing B2C buying. They see what it takes to make someone buy, and they want that same experience when a B2B seller is offering them a service or